Get to Know Linda Bock from Beezers | Northboro Local First

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  • August 14, 2015 | Member Bios

BeeZers is located at 277 Main St in the Trombetta’s building. Famous for serving the most insanely delicious Chicago Hot Dogs around, also has a fun menu of gourmet hot dogs, paninis, sandwiches and wraps.

Tell us about your background and how BeeZers came to be?

BeeZers came to be based on my obsession with Chicago hot dogs. I was born and raised in Chicago, so I grew up eating them. When my family moved to Northboro in 1993, I could not find authentic Chicago hot dogs in New England.
beezers hotdogs

 A Chicago hot dog is an all all-beef dog served in a poppy seed bun, topped with yellow mustard, neon-green relish, chopped onions, tomato and cucumber slices, a crisp dill pickle and a sprinkle of celery salt. Sport peppers from the Windy City are optional. A total party for your mouth!

Both my husband Steve and myself had extensive background in the foodservice industry in Chicago and on the West Coast, so when it came time to open a business – a restaurant featuring Chicago hot dogs made perfect sense.

What inspires you?

In my case, it is not so much what, but who. My two smart, savvy, independent daughters inspire me.

What do you love about owning a small business?

I have this great boss! Seriously, the thing I truly love most about being an entrepreneur is sharing good food experiences with others. I agree with Julia Child, “People who love to eat are always the best people.”

Why did you choose Northboro for your business location?

Northboro chose my family when we moved from California over 20 years ago because of the excellent school system. We fell in love with this charming town, the wonderful community, and its ideal location. It was an easy decision to stay in town when it came time to open a restaurant.

Why do you feel that supporting local businesses is important?

The most basic reason: Simple economics. Compared to chains, locally-owned businesses return a much larger share of their revenues to the community. And really, can you imagine a world with just the big box stores?

Being local and small, tell us what you feel is the most important element to customer service?beezers-3836

The most important element to customer service is surprise – a pleasant surprise. That intangible little something that happens to leave a great impression of a business. Don’t you just love it when a salesperson goes out of their way to find something that was made for you, a service person fits you in at the last minute, or when a server gently nudges you towards the best menu selection? I love when a BeeZers customer is pleasantly surprised by our customer service. It could be by finding out that we serve our hot dogs on amazing  fresh-baked bakery buns, (shout-out to Crown Bakery in Worcester). People are also pleasantly surprised to find out that we are a nut-free business, offer Chicago-style Vegan hot dogs, and use fresh Romaine lettuce and tomatoes from Berberian Farms for our wraps.

Do you have a favorite customer story you want to share?

Several years ago, BeeZers was at another location in Northboro for 12 years. We employed hundreds of teens over those years. My most recent customer service story happened on July 12 when a former employee stopped by BeeZers to get her Chicago hot dog fix along with her 7-day-old baby, her husband, her sister (who also worked for us), and her step-daughter. You guessed it, my favorite part was getting to hold Baby Grace!

Quick-fire Round

  • My first job was: At a dry cleaners in Chicbeezers wrapago. Fun Fact: Ernie Banks,“Mr Cub,” was a customer.
  • My favorite movie is: The Lord of the Rings Trilogy. i love the epic tale of friendship.
  • I cannot live without: Laughter.
  • Beach or mountains: Beach!!!
  • The best advice I ever received is: Forgive. My dear, sweet friend taught me that it is not worth it to hold grudges because life is too short.
  • A cause I care deeply about is: Literacy. I have been a Community Reader in Northboro for 10 years. I love to share my love of reading with young children, and I hope I encourage them to read.


Photo’s By Nicole Leblanc At Le Petite Studio

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